Cosmetic dentistry practice dramatically improves consultation show-rate

Dental practice manager reviewing consultation requests

Problem

A cosmetic dentistry practice received dozens of consultation requests monthly, but their small team couldn’t tell which were serious prospects versus price shoppers. They treated every inquiry the same, everyone got the same follow-up email and a call attempt. Many consultations ended in no-shows, wasting valuable chair time. Meanwhile, serious prospects interested in major procedures sometimes waited days for a response.

Solution

They implemented intelligent lead scoring that analyzed inquiry details: procedure interest, budget mentions, timeline urgency, and source. High-value prospects interested in major procedures received immediate personal calls from the practice manager. Medium-priority leads got nurture sequences. Low-priority inquiries received information packets with self-scheduling options.

Benefit

Consultation show-rates improved dramatically for high-priority leads. The practice manager stopped wasting time calling people just comparing prices and focused on prospects ready to move forward. They booked substantially more major procedures in six months by simply reaching the right people at the right time. Lower-priority leads still received professional follow-up but didn’t consume the team’s limited time.

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